If there’s one thing I’ve learned from the Internet, it’s this:
People want things fast.
They want Amazon to deliver packages in under 2 seconds. They want to binge watch entire TV shows the second they get released. And they definitely want sites to load rocket fast.
30% of users want websites to load in under one second nowadays. And while people are a little more forgiving on mobile, 74% are still likely to click away if a site takes longer than 5 seconds to load.
So if you’ve taken all the other steps to speed up WordPress, I want to talk about one more huge improvement you can make for your site’s mobile page speed:
Google Accelerated Mobile Pages
What is Google Accelerated Mobile Pages?
Google Accelerated Mobile Pages, aka Google AMP, allows you to offer a Google-hosted, stripped down version of your posts that loads almost instantly for mobile users. It’s an open-source initiative from Google designed to speed up the mobile web.