By Rachel Johnston, Junior Account Executive, Tuesday Media.
Are you a beginner in the world of WordPress blogging and wondering which SEO tools to use? Look no further! In this post, we'll guide you through some of the best SEO tools for a WordPress blog that can help you improve your website's visibility and ranking on Google and other search engines.
We are a PR and Marketing agency who benefit greatly from using these SEO tools for our WordPress blog. By using these tools, businesses like ours can monitor website traffic, improve written content, and stay ahead of the competition in the digital landscape. But firstly, what is SEO?
What is SEO?
Search engine optimisation (SEO) stands for “search engine optimisation.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, and other search engines’ search rankings whenever people search for terms relating to your business.
The better visibility your pages have in search results, the more likely you are to be found and clicked on (there is an old saying “the best place to hide a dead body is on page 2 of Google”). Ultimately, the goal of search engine optimisation is to push you high up the page as possible – and preferably to page 1 – therefore attracting more website visitors who will become customers, clients or an audience that keeps coming back.
If you are a WordPress user, you've likely heard of Yoast SEO. It is one of the most popular SEO plugins for WordPress. Yoast SEO helps you optimise your content for search engines by analysing your content and providing recommendations on how to improve it. It prompts you to increase your readability analysis, such as shortening sentences. It also tells you that you need to add alt-text to images, include a focus keyphrase or outbound links. If you add all of the elements necessary, you get a green smiley face, and you're ready to publish.
Google Analytics allows you to track and analyse your website traffic, giving you valuable insights into how people are finding and using your site. By integrating Google Analytics with your WordPress blog, you can monitor your website's performance and make data-driven decisions to improve your SEO.
If you're serious about improving your WordPress blog's SEO, SEMrush is a tool that you must consider. It provides you with a detailed analysis of your website's SEO performance, as well as insights into your competitors' strategies. With SEMrush, you can perform keyword research, track your website's ranking on search engines, and even conduct a site audit to identify and fix any technical SEO issues.
Ahrefs is an all-in-one SEO tool that provides you with insights into your website's backlinks, allows you to conduct keyword research, and even tracks your competitors' rankings. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.Most of the features inside the SEO tool is designed for marketing professionals, and is popular within the industry.
While not strictly an SEO tool, WPForms can help you improve your website's user experience, which can indirectly boost your SEO. WPForms is a user-friendly form builder that allows you to create contact forms, survey forms, and more. By making it easy for your website visitors to interact with you, you can increase engagement and potentially improve your SEO.
Choosing which SEO tool to use depends on your business, but we hope our overview into different SEO tools has helped you understand what different things it can do for you.