UpFront by WPMU DEV – First Impressions
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UpFront by WPMU DEV – First Impressions

Over the last two years, we’ve seen a whole heap of WordPress theme stores begin to focus almost all their energy on promoting and developing single flagship themes — with the most obvious example of this being perhaps Elegant Themes and their drag-and-drop page building WordPress theme Divi.

More traditionally however, rather than focus the majority of their energy into developing a single theme, WordPress theme companies have often created frameworks that are then used as parent themes for all of their other designs. About the best example of this more tried-and-tested approach is, of course, the Genesis framework from StudioPress.

Inline with this second approach, one of the biggest names in WordPress, WPMU DEV, have just launched a brand new framework: named ‘Upfront’.