We talk about website speed a lot. Quality web hosting, image optimization, caching, minification, and website testing are all topics we cover on a regular basis.
Why do we do that? Why spend so much time talking about website speed?
Because when it comes to websites, speed kills.
If your website has a speed problem – that is, a lack of speed – it can kill your site’s production by:
Hurting your site’s rank in search engine results, Increasing your site’s bounce rate, Reducing the number of pageviews and the amount of time visitors spend on your site, and/or Hurting the rate at which you convert visitors into customers or subscribers.
Fortunately, there are lots of tools you can use to speed up a WordPress website. One of the most popular plugins for boosting website speed is W3 Total Cache (W3TC). This powerful and complex plugin can do a lot of different things to speed up a WordPress website.