Tracking File Downloads With Google Analytics and WordPress
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Tracking File Downloads With Google Analytics and WordPress


Out-of-the-box, Google Analytics is great at tracking your website’s traffic, but doesn’t automatically track file downloads, such as PDFs, MP3s, Word documents or videos, due to its reliance on JavaScript.

With the above in mind, in this article, we’ll show you how to use events in Google Analytics to track file downloads.

Getting Started

For the purposes of this article, I’ll assume you already have an existing Google Analytics account ready to go. If you’re relatively new to Analytics, it’s worth getting familiar with the division of account hierarchy that Analytics uses to make sure your setup is making life as simple as possible.