When you think of WordPress and e-commerce you probably can only come up with a few options. WooCommerce is a given since it has been the free plugin of choice dominating the market pretty much forever, with free plugins like Easy Digital Downloads and iThemes Exchange coming up in second and third place. But while free at first, all three of these plugins require a host of premium add-ons if you want to access their full list of features.
If you’re serious about you online you might not have time or patience to purchase, install and configure all of these add-ons. Other professionals, like Daymond John of FUBU and Tina Roth Eisenberg of Tattly don’t have time for that either. Which is why they rely on Shopify for creating their online stores.
Shopify is one of the most popular e-commerce options on the web, and not just for big names like FUBU but for the little guys too. Why?