When building and maintaining WordPress websites, it’s important to find ways to improve site performance and decrease page load times. This helps reduce bounce rates and increase rankings on search engines.
However, we can’t control the content – specifically images – that clients will add to their WordPress web site. Images may be uploaded in their original form, leading to site performance issues and increasing page load times.
In this article we will explore different ways of optimizing JPEG and PNG images, which are uploaded by clients and site owners into WordPress.