You listen to it on your daily commute to work. You listen to it on your way to the gym. You might even listen to it when walking on the treadmill.
Sure, sometimes (or, well, most of the time) it’s Taylor Swift’s Welcome to New York or Oasis’ Wonderwall, but occasionally, we tend to listen to little chunks of audio content that’s delivered over the Internet. This my friend, is what we call a podcast.
What You Should Know About Podcasting
We’ve covered some of our favorite WordPress podcasts before, but today let me share some interesting statistics of the podcasting industry.
1. Podcasting Stat #1 – There’s a hungry audience.
According to a study done by Edison Research, 21% of the US youth have listened to a podcast in the past month.
Source: Edison Research – “State of the News Media 2016”
To provide some context for what 21% of the entire country represents, 13% of the USA listens