With custom post types, you can turn your standard WordPress website into a fully-fledged content management system. On top of that, custom post types will also enable you to introduce some uniqueness on your site, and help it stand out from all the others.
In short, when done right, custom post types help grab your visitors’ attention, and improve their overall reading experience.
Let’s start with posts and pages. They are the two most commonly used content types in WordPress.
In that manner, a custom post type is the kind of content that you can create and customize yourself.