If you’re like me, you probably set aside a significant portion of your website’s budget for promotional activities. After all, the 80-20 rule says that 80 percent of our time and effort should be spent on promoting our content.
Let’s say you spent 50 dollars on Facebook Ads to get people to visit your landing page or blog post. But somehow, the bounce rates are just too high! People seem leave even before they are halfway through the page!
We’re not alone. In a world where digital content is produced at an explosive pace, it is difficult to get people’s attention. But there’s one holy grail that seem to get the attention of today’s folks – and that’s video content.
With the right video content, your bounce rate decreases and people tend to spend more time on your site watching the video and eventually increase your conversions. When we include videos in our blog content, our readers are more likely to