A side-by-side comparison: hosting cost, GDPR, design flexibility, maintenance, talent pool. We pick WordPress, here is why.
Webflow has caught up on design flexibility and visual editing. The question is whether it is the right pick for a French SME. We still pick WordPress for most briefs. Here is the comparison.
Hosting and data residency
WordPress runs anywhere, including French hosts (o2switch, Infomaniak). Webflow hosts on US-based AWS by default; data residency is harder. For GDPR optics with French clients, French hosting wins.
Design flexibility
Webflow has the edge on free-form layouts. WordPress with a custom theme is more constrained on layout, more flexible on content type. For an SME site, the difference is rarely visible to end users.
Maintenance and ownership
WordPress is open-source and self-hosted. The client owns the site. Webflow is a SaaS; if Webflow raises prices or changes terms, the site is locked in. For long-horizon SME ownership, WordPress wins.
Talent pool
If you part ways with your agency, finding a WordPress developer in France is trivial. Finding a Webflow developer in France is harder.
When we pick Webflow
Webflow is the right pick for fast marketing sites with complex CMS-driven design, no e-commerce ambition, and a client comfortable with SaaS pricing. We have used it for two client projects in the last year. For SME work, WordPress remains the default.