A direct breakdown of what an SME website costs in 2026: vitrine, full site, rebuild, e-commerce. With real numbers and trade-offs.
An honest answer to the most-asked question in a first studio meeting: how much does a website cost in 2026 for a small or medium French business? Below are the four bands we work in, with what each includes, what each excludes, and when to step up or step down a tier.
Showcase site, €2,490
Five pages, bespoke theme on WordPress, French hosting included for the first year, mobile-responsive, basic SEO. This is the right tier for a service business with one offer, one or two locations, and no e-commerce ambitions. Delivered in six weeks.
Full site, €4,990
Ten to fifteen pages, bespoke theme, full SEO setup, CMS training, one year of hosting. This is the right tier for an SME with multiple offers, several locations, and a blog or news pipeline. Delivered in eight to ten weeks.
Rebuild, from €5,990
Audit of the existing site, new design, new build, content migration, SEO migration, three months of maintenance. This is the right tier when the site is over five years old, no longer mobile-friendly, or built on a stack that no one can maintain.
E-commerce, from €6,990
WooCommerce, French hosting, Stripe plus bank transfer, Colissimo shipping, GDPR and returns configuration. The right tier for a boutique with up to fifty products. Above three hundred products, expect to land in the bespoke band.
What pushes the price up
Three things consistently push a quote over its band: copywriting (if we write the content, add €890 to €1,890), photography (a single half-day session adds €890), and SEO migration on a site with strong existing rankings (add €690 to preserve the existing organic traffic).
What pulls the price down
Two things bring the quote down: starting with the smaller tier and growing in phase two, and supplying clean assets at the start (existing photography, finalised copy, brand assets in vector). Most rebuilds we have done started smaller than the client originally wanted, with a deliberate phase-two roadmap that landed inside twelve months.