Restaurant · Saint-Malo
Le Comptoir Saint-Malo, restaurant rebrand and reservation site.
Identity · Reservation site · Menu print
01 / Context
Context.
Le Comptoir is a thirty-cover bistronomy restaurant a short walk from the Saint-Malo ramparts. Open since 2017, the brand felt dated against the wave of new openings in the intra-muros. The owner wanted a brand and a site that would defend the table against TripAdvisor browsing.
02 / Brief
Brief.
- Rebuild the brand without losing existing recognition.
- Ship a reservation site that handles 200 covers a week.
- Print menus on local paper, refreshed seasonally.
03 / Proposal
Proposal.
A confident type-led brand with one Or accent, a single-column reservation site with TheFork integration, and a menu printed on recycled cream paper at a local Saint-Malo printer.
04 / Outcomes
Outcomes.
- +38% reservations year-on-year
- TripAdvisor ranking from #28 to #6 over 9 months
- €2,500 reduction in TheFork commissions thanks to direct bookings
05 / Client
Client.
“They understood the brief from the first coffee. The new card now sits on the bar and gets photographed by guests every service.” — Stéphane, owner