Staying current with some SEO vs. WordPress site speed concerns can be a burden. After all, keeping on top of the various moving parts of a successful site is tricky enough, without worrying about which one of over 200 ranking signals is currently making a difference in the SERPs.
One SEO signal that’s gotten a lot of attention over the last few years is site speed. We all know we should be making our sites faster, but how much difference does it really make in terms of SEO?
In this piece, we’ll round up a number of external studies and look at our own suite of sites to get to the bottom of how much WordPress site speed really moves the needle out in the wild. By the time we’re done, you’ll have a much clearer idea of how much of your efforts you should be devoting to it.