For many WordPress users, doing SEO in WordPress begins and ends with installing an SEO plugin like Yoast SEO or All-in-One SEO Pack (read our comparison of the two plugins.)
If you have read our in-depth guide to Yoast SEO you might even fill in the SEO title and meta description, pick a focus keyword, and follow the optimization tips on screen. That’s a good start. However, while SEO plugins can help you optimize your content for a particular keyword, they can’t tell you which keywords to target in the first place.
That’s where a lot of people get stumped. What is the best keyword to target? And how can you find the right keywords for your website?
The answer: keyword research.
Keyword research is an integral part of SEO and something that is often misunderstood, especially by newbies. For that reason, in the following, we will tell you all you need to know about how to research keywords.