Heat maps show you precisely where people are clicking – and not clicking – on your site. While Google Analytics is a popular choice for real-time information like how many people are visiting your site, how they found it and your bounce rate, only heat maps can help you understand how visitors interact with your site.
Armed with this information, you can improve your pages to show visitors what they want to see, and tweak things like navigation and call to action buttons to make them more visible and, ultimately, more clickable.
What is a Heat Map?
It’s literally a hot map. No, not some treasure map that’s been set ablaze, but rather a map that indicates how a visitor’s activity is distributed across the browser window, with the areas of the most activity being condensed into “hot zones” akin to what the Predator might see.