Why are FAQs so effective? Well, if you’ve got a burning question you need to ask, chances are, someone else has already asked it. You’re wasting a lot of your support team’s time — or, as is usually the case with smaller businesses, your own time — repeating the same boring answers to the same boring questions.
You can cut your support team some serious slack by compiling a list of the most commonly asked questions. You can quickly refer users to this list, or visitors might stumble upon it themselves, saving you the trouble of responding to an email altogether.
More importantly, having to ask a question and wait for an answer delays the buying decision. During that time, the potential customer could go cold on the purchase — especially if they were making an impulse buy — or it becomes a