Featuring video on your site can be a powerful way to show – and not just tell – visitors what your site is all about.
According to Simply Measured, videos have the highest shares and engagement right up there beside photos. In the first quarter of 2015 alone, video engagement increased by 43% on Facebook.
On top of that, 64% are more likely to buy a product on an online retail site after watching a video, and 70% of marketing professionals report that video converts better than any other medium.
But if you have a fantastic idea for a video, or you’ve got one already, how do you go about adding it to your site? In this definitive guide, we go through everything you need to know about video, from technical details on aspect ratios and codecs, though to self-hosted versus hosted videos, encoding videos for multiple devices, and getting started uploading videos to your WordPress site.