Just a few decades ago, if you needed to find a local business, you’d probably open up the phone book. These days, you’re almost certain to turn online.
There are two major consequences of our changing behaviors:
The slow death of the phone book industry.
Today, of course, we’re going to be focusing on the latter.
If you own a business, your website is, more often than not, the place your customers will find out about you – who you are, how to find you, the services/products you offer. As such, you could argue that your website is one of the most important aspects of your business to get right.