Content marketing is the rage. But with so many activities to take care of – from content writing and distribution to SEO and performance optimization – it gets really difficult to effectively execute and manage it. As a result, the market is being bombarded with content marketing automation tools from all directions. Whether it’s Hubspot, Marketo, or Act-On, each calls for an investment of thousands of dollars in implementation and upkeep, with the promise of turning your business around.
But there are two big issues that make me cringe at this scenario:
In their quest to make everything doable from a single software platform, all these tools have sacrificed on the flexibility and quality achievable with separate applications. Yet, the prices are blown through the roof. These tools are primarily built for big businesses with dedicated content marketing teams. But based on the numbers, I can safely assume that you’re a solo-entrepreneur or the only person in your team responsible