What is a SEO Friendly URL Structure in WordPress
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What is a SEO Friendly URL Structure in WordPress


Have you ever wondered what’s the most SEO friendly permalink structure in WordPress? We’re often asked this question by new users. That’s because in the past, the default WordPress URL structure was not SEO friendly at all. However that’s changed now. In this article, we will explain WordPress SEO friendly URLs, and how you can customize your WordPress permalinks.

What is a SEO Friendly URL?

Before we go too deep into WordPress permalinks, it’s important that we define what is a SEO Friendly URL.

SEO Friendly URLs contain keywords that explain the article, and they’re easy to read by both humans and search engines. They also improve your chances to rank higher in search engines.

Example of a SEO friendly URL:

https://wpbeginner.com/how-to-install-wordpress/

So what does a non-SEO friendly URL look like?

https://wpbeginner.com/?p=10467

By default, WordPress now uses the post name in the URL which is the most SEO friendly URL structure.

So why do beginners still ask us for best permalink structure?