SEO has moved on leaps and bounds since old-school tactics like keyword stuffing and spammy link building led to search engine domination. Although the finer SEO strategies have changed, there remains one underlying constant: proper on-site optimization is the solid foundations on which all of your SEO efforts are built.
Fortunately, the WordPress core ships with some useful built-in functionalities for optimizing your site — including meta tags, neat and tidy navigation links, and optimized permalinks.
If you’re deadly serious about ranking your website at the top of Google however, you’ll almost certainly want a little more. The best strategy, as ever with WordPress, is to install a dedicated plugin with purpose-built functionalities — in this case, a search engine optimization plugin.
With SEO as popular today as ever, there are plenty of SEO plugins out there — so which should you choose? To help answer this question, today we’re pitting two of the very best (not to mention by far the most popular) SEO plugins against each other: Yoast SEO (formerly known as ‘WordPress SEO by Yoast’) versus All in One SEO Pack.