Ever since the moment Internet traffic from mobile devices exceeded traditional computers, marketers and analysts noticed a monumental shift toward the “mobile first” world. The time for monolithic desktop PCs were slowly coming to a standstill.
MNCs love profit. And to drive profit, one needs to have a solid understanding of what the masses want.
Now that the masses have shifted to a mobile-first era, both governments and corporations have started to pour enormous amounts of money to (a) analyse and (b) understand the wants and needs of masses.
Terms like “big data”, “big data analytics” and “data science” have become the new direction of IT and business intelligence.