Having a presence on social media is not enough these days. You must monitor your website’s social media activity to fully understand where your posts are being shared, what your readers enjoy the most, and who is actively engaging in your content.
Monitoring your presence on social media will give you the opportunity to see how others perceive your brand. After all, it is your readers that make you successful and if they do not perceive your company as one that is authoritative, trusting, or even share-worthy, your company will suffer.
Unfortunately, social media monitoring often gets pushed aside.
Listen, I get it. There are tons of things that need to be done on a daily basis to keep your WordPress website running smooth. But in an age where customers value the online presence of their favorite brands, it is crucial you tap into how they identify with you and your product and adjust accordingly.