In recent years, Twitter has turned from a strictly text based forum to a media rich platform. Tweets containing Vine or YouTube urls, for instance, will automatically display the video underneath the tweet. Along with these new changes, Twitter has added support for bloggers to automatically create customizable previews whenever someone shares one of their links. These previews, called Twitter Cards, can display an image from the post along with a snippet and an easy link to the author’s Twitter handle.
Adding Twitter Card support to any WordPress site is a pretty simple process and can create much more engaging social media content than just a straightforward link. There are single purpose plugins such as Twitter Cards for easy installation, but for this article we’ll use Yoast’s popular WordPress SEO to set up our Twitter Cards.