Search engine optimization (SEO) is the process of improving traffic to a website by ranking it higher on search engines for specific terms (also called “keywords”). You’ve probably heard “SEO” and “keywords” thrown around a lot. In this post, we’ll go over some tips to improve SEO for your WooCommerce store, and two useful plugins to accomplish this.
But first, some terminology:
SEO: refers to the steps taken for a website in order to rank it higher on search engines (like Google and Bing) for specific keywords. This is primarily done through having useful content and easy site structure. SEO is largely structured around the user experience and quality information on a website.
Keywords: are specific terms that a site or its pages target to improve search optimization upon. For example, if your store sells leather goods, then you don’t want your website to rank high if people search for diamond jewelry. So your website pages will probably optimize around the keywords related to “leather” goods and products.