How to Use Internal Search to Track Users and Improve Site Content
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How to Use Internal Search to Track Users and Improve Site Content


When you think about all the elements on your site that contribute to a content-first strategy, does internal site search spring to mind? Probably not. After all, search bars are there to improve your visitors’ experience as they try to find what they need while navigating around your site. How could it have any effect on your content?

For some websites, internal search won’t make sense. When websites have less than ten pages or only have a singular focus (a singular service provided, for instance), then there’s no point in cluttering up your design with one more element to distract visitors from reaching their goal.

For other websites, however, internal search is a must. If your site is larger in size or if it sells tens, hundreds, or even thousands of products, then this article is for you. Without an internal site search component, the logistics of site navigation could easily turn into a nightmare for your visitors. That’s why