Do you want to track user activity while they are on your site? You can track pageviews, referral source, time spent on page, and much more by simply installing Google Analytics, but for more in-depth insights, you will need to use event tracking. In this article, we will show you how to add Google Analytics event tracking in WordPress.
Event tracking allows you to measure user interactions on your website. These interactions can be things like clicking on a button, playing a video, downloading files, submitting forms, etc.