How to Add Google Analytics Event Tracking in WordPress
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How to Add Google Analytics Event Tracking in WordPress


Do you want to track user activity while they are on your site? You can track pageviews, referral source, time spent on page, and much more by simply installing Google Analytics, but for more in-depth insights, you will need to use event tracking. In this article, we will show you how to add Google Analytics event tracking in WordPress.

Event tracking allows you to measure user interactions on your website. These interactions can be things like clicking on a button, playing a video, downloading files, submitting forms, etc.
Let’s suppose you added a video to your product page, and now want to know how effective is it for your conversions. Event tracking allows you to track how many users played the video, so you can judge for yourself.