It was Christmas 2009 and I had a new toy: an iPhone 3. Like millions of people that Christmas, I spent every spare minute downloading apps, playing games, taking photos and marveling at the brave new world of smartphones and apps.
Back then (nearly six years ago – time flies!) no-one had heard of responsive web design and Apple were adamant that their shiny gadget was perfectly suited to viewing full-size websites designed for desktops on a small screen. You could pinch, drag and double-tap to make content larger and if you were lucky, you would come across a website that had a separate mobile version.
How things have changed. Mobile browser use has now overtaken desktop browser use and now even app use, according to research by Morgan Stanley. Users still spend longer on apps once they’re using them, but when someone picks up a smartphone these days the thing they’re