An editorial calendar is the foundation of strategic blogging. It enables you to plan ahead, and if implemented properly should go a surprisingly long way in terms of engaging your audience and growing your subscriber base.
Really, at the end of the day, an editorial calendar is nothing more than a schedule. Think of it like a plan, or a timetable, or a program for your blog posts. You can use it to plot out what your next month’s worth of blog posts might look like. It can helps you determine what you need to write about, how much you need to write, and where the holes or gaps in your editorial schedule might be.