Do you use email as one of the puzzle pieces in your overall online business strategy? If the answer is yes, and it probably indeed is yes, then you should look into what some of the best SMTP providers can do for you – and that’s both in terms of giving you new tools to make your existing tasks easier, as well as revealing totally new possibilities.
But before we get into that, let’s start at the beginning: To say it simply, email deliverability isn’t a problem … until you need to send a lot of it out.
When you think about it, as a getting-started WordPress website, you don’t need any email-related delivery service at all. You can just use MailPoet (right?), and have all your email sent no problem. Well, yes, that is technically correct, but it’s also perhaps not the most optimized solution.
The problem with sending email, summarized
The first thing we need to do here