If you want your WordPress website to convert visitors to customers, then A/B testing your web page elements is essential. You should consider testing your page elements, not just the big items. That includes headlines, graphics, opt-in forms, the content, page layout, and anything that could potentially hinder your sales.
In a word, everything on your website has an effect on conversion, therefore, you should plan on testing every element along the way. There are, of course, effective and ineffective ways to test and measure the success of your web page elements. Before I share the best WordPress tools for A/B testing, let’s discuss the importance of testing your web pages and why A/B testing leads to better conversion.