No matter whether you are running a blog or another kind of website, online success is all about creating a relationship with your audience.
However, how do you do that? How do you establish a bond to an anonymous mass of individuals who happen to stop by your website?
Luckily, together with the means to build an online presence, technology has also provided us with a way to understand those who visit us there. I am, of course, talking about web analytics. Analytics tools take a lot of the guesswork out of running a website. Without them, we would all be flying blind as to what is working on our site and what isn’t.
While there are a number of analytics tools for WordPress, probably the most widely used is Google Analytics. And for good reason. It’s a powerful tool and completely free to boot.